Overview
Marketing and competitive analysis of e‑commerce product cards through the lens of user visual perception, powered by 3M Visual Attention Software (VAS). Formulated actionable hypotheses to improve design and conversion.
Key Tasks
- Benchmarking competitor product cards using 3M VAS attention heatmaps
- Identifying key visual hotspots, distractors and cognitive friction points
- Building data‑backed hypotheses for layout, hierarchy and CTA optimisation
- Delivering a prioritised list of UX improvements with predicted impact
Outcome: Scientifically grounded redesign concepts that guide
user attention towards core messaging and increase conversion probability.